Wander Completes Campaign for American Heart Association

In order to raise awareness about the importance of CPR in saving lives, AHA worked with Wander to create a series of videos featuring survivors and rescuers who talk about the importance of CPR and dispel common myths about this lifesaving skill. Check out the videos below.

In August 2014, the American Heart Association and American Stroke Association unveiled Life Is Why, a new positioning focused on an emotional brand message and a concise answer to the question of why they do what they do:  They believe everyone deserves to live a healthier, longer life. Why? Life. Life is why.

Life Is Why represents the American Heart Association and American Stroke Association commitment to helping people live healthier, longer lives. This brand positioning truly evokes the passion behind their mission, and it will help build a culture of health.

AHA’s CPR & First Aid communications team worked with Wander to create a Life Is Why video to show the personal connection behind the American Heart Association’s CPR & First Aid division: Saving Lives is Why. AHA trains millions in CPR & first aid annually to help reduce death from cardiac arrest and save more lives. See the completed video below.


CPR Myths Campaign:

Most Americans are Prepared to Act in an Emergency

You Can Be Sued

You Can Hurt Someone

You Don’t Need to Give Breaths Anymore

Only Adults Can Learn and Perform CPR and First-Aid


Life Is Why – Ken & Tanya Story:




For inquiries, please contact:
William Trusting
ph: 323.230.7361