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Canada Goose

Seven Films.
Two Days.
Built for Real-World Conditions.

Micro Climates SS25

Canada Goose Spring 2025 Campaign

Executive Production · Production Strategy · Logistics · Crew & Vendor Management · Coastal Production Systems

Executive Production by Wander

Seven films in two days isn't a creative challenge—it's a production system.

Project Snapshot

7

Films

2

Days

Sonoma
Coast

Location

Film + Social + Stills

Deliverables

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Seven distinct films, each requiring controlled rain, wind, and water effects—captured in a two-day window on an active coastal environment with no fallback days.

  • Seven unique films from one production window
  • Variable coastal weather with no backup days
  • Sensitive ecological restrictions limiting footprint
  • Practical FX outdoors: rain, wind, and water systems
  • Full stills campaign captured alongside motion

Wander built a modular production model where practical weather effects were integrated into every setup from day one—allowing motion and stills to be captured simultaneously without giving ground on either.

  • Rain towers and water trucks sourced, permitted, and pre-rigged before day one
  • Wind effect equipment staged per setup — integrated into lighting and blocking plans, not added after
  • Protected location protocols: Sonoma Coast ecological restrictions dictated unit size, vehicle access, and footprint at every position
  • Sound limitations from coastal wind managed through scheduling — audio-sensitive setups blocked to lower-exposure locations during peak wind windows
  • Weather contingency planning built into the schedule — each setup had a defined decision point for FX deployment vs. natural conditions
  • Simultaneous stills and motion capture in every setup — no company moves between formats
  • 7 films delivered from a 2-day production system
  • Integrated stills + motion campaign captured simultaneously
  • Content deployed across paid, social, and brand channels
  • Full production executed on time despite environmental constraints

Controlled environments only work when the system disappears. Every decision was built to preserve realism while protecting schedule and creative output.

Aaron Weber

Production strategy, logistics architecture, crew/vendor leadership, integrated delivery.

Hero Campaign Films Primary Deliverables

HiVis Reveal Mashup

Canada Goose — Campaign

Hybridge Wide Quilt Jacket

Micro Climates

Harrison Jacket

Micro Climates

Cardero Rain Jacket

Micro Climates

Social Storytelling / Talent Portraits IG Reels · Vertical Format

Explore the Lore / IG Storytelling

IG Reel

Explore the Lore / IG Storytelling

IG Reel

Social Performance Assets

Instagram · Reels / Social Deployment

As posted on @canadagoose

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Behind the Scenes

Production Under Real Conditions

BTS — Dock setup
BTS — Director monitor
BTS — Rain rig golden hour
Campaign Photography

Stills / Product Imagery

Campaign photography produced alongside the video series.

Air jacket
Wind, dunes portrait
Coast portrait
Coast, sea spray

When the environment won't cooperate, the production has to.

From controlled weather effects to compressed schedules, Wander builds production systems that protect both the creative and the execution.

Talk Production →

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